by Andreas Seitz
Satya Nadella succeeded Steve Ballmer as CEO of Microsoft in 2014. Since then, Microsoft's culture has turned 180°. The leadership is undergoing an intensive transformation along the concept of Growth Mindsets - in other words, following the idea of enabling innovation and continuous change through a consistent learning culture. The starting point for this was Satya Nadella's inaugural speech, in which he summed up his strategy with the sentence "the C in CEO stands for Culture".
Using Microsoft as an example, three patterns in transformation can be identified that result in a kind of recipe for succeeding change:
Of course, these three patterns cannot be applied to every future technology transformation. But as a benchmark, the big technology players provide a good orientation for how strongly culture development and business success are linked. Culture is therefore by no means just a "soft fact" steered by HR. Culture is of central importance for a company's competitiveness and must be role modeled by the top management.
If you want to learn more about the culture change at Microsoft, here is our podcast recommendation (in German):
Dierke & Houbon. Der Führungspodcast
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